Business & Management


Summer Program

AiB TAMU Sport Business in Europe

Term: Summer II
In Cooperation with: Texas A&M University (TAMU) & Institute for Education and Social Innovation (ibugi)
The AiB Sports Business in Europe summer program was created for bachelor and master students of Sport Management. It exposes the students to the business of sports, as practiced in Europe.  Discussed topics include marketing, sponsorship, legal issues, finance, media, globalization, international negotiations, “sport-for-all,” and more. Over the course of the program students will gain an understanding for the manner in which sport organizations, athletic federations and corporations manage their operations to create successful business entities and contrast these findings with their previous knowledge of US sports operations.
AiB Contact: Janette Yamanian (Senior Academic Manager) – jy@aib-bonn.org

More information

Courses: 

SPMT 337 – International Business of Sport  (3 credits) – taught by US factulty
Students will explore sports as a global phenomenon with a magnitude of different iterations. The main objective of this course is to make students aware of the global expansion and development of sport, to familiarize them with major “players” on the global sports scene, to discuss major issues arising in global sports, and to emphasize the business opportunities in international venues. The underlying thesis focuses on the differences between the American sports industry, sports business in the European Union, and in other international sport organizations and events. 
 
SPMT 340 – Sport Governance (3 credits) – taught by US faculty
In this seminar, students will learn to understand the governance structures of selected international sport organizations. In case studies students will be exposed to the practical application of governance principles and policy development in amateur and professional sport organizations located in central Europe, primarily Germany. Additionally, the course will highlight the differences between sport governance models in the United States and the European Union. 
 
Additional courses are available for graduate participants and/or students who have taken SPMT 337/SPMT 340:
SPMT 483: Practicum in Sport Management (3 credits)
SPMT 485: Directed Studies (1–3 credits)
SPMT 683: Practicum in Sport Management (3 credits)
SPMT 685: Directed Studies (1–3 credits)

 

Academic Extended Study Tours:

2 Days: Upper Rhine Valley
12 Days: Southern Germany and Austria 

 

Academic Regional Study Tours: 

Multiple academic one day study tours to regional locations such Cologne, Dortmund, and DHL head quarters.

 

Cultural & Social Activities:  

Academy of Psychomotorics Workshop, Rhine river cruise, Museum of German Postwar History, Intercultural Workshops.

 

Special Projects:

Workshop at Cologne Sport University (the largest sport university in the world) (https://www.dshs-koeln.de/english/).

 

Accommodation:

Host families, hotels/hostels (during academic extended tours)

Summer Program

AiB TAMU Munich Sport Business

Term: Summer I
In Cooperation with: Texas A&M University (TAMU) & Institute for Education and Social Innovation (ibugi)
The two-week, intensive summer program AiB TAMU Munich Sport Business provides graduate students of sport management with a unique opportunity to learn how world-famous sports organizations work through immersive study tours, field trips and expert presentations. The primary purpose of this program is to introduce students to the management, marketing and governance of international sport organizations and events, as well as to examine the difference between sport business operations and events in the U.S. and Europe. The students will be able to learn about international sporting events, venues and organizations, and will be able to bring their new knowledge and unique ideas back home to American sport organizations. 
AiB Contact: Janette Yamanian (Senior Academic Manager) – jy@aib-bonn.org

More information

Courses: 

SPMT 685 – Directed Studies (1-3 credits) – taught by US faculty
Individual curriculum with research tasks related to the academic site visits.

 

Academic Extended Study Tours:

14 days: Southern Germany, Austria

 

Cultural & Social Activities:  

River rafting in Austria, classical concert in Salzburg, historical tour of Munich.

 

Special Projects:

Guided tour of Allianz Arena and lecture by FC Bayern Munich.

 

Accommodation:

Local hotels/hostels

Summer Program

AiB LMU Master of Business Administration (MBA): The Business Environment in the European Union

Term: Summer
In Cooperation with: Loyola Marymount University (LMU) & Institute for Education and Social Innovation (ibugi)
The MBA/EMBA summer program puts great emphasis on the practical orientation and interaction between the participants and European business professionals. Through intensive interaction, business meetings and company visits with political and economic leaders, students gain insight into global business practices while exploring cultural perspectives and ideas. It is a vital experience for students to meet professionals and business representatives that share a common theme while offering international diversity.
This program makes use of the proximity of some European countries (Germany, Belgium, Netherlands) by traveling to various places in order to obtain international contacts. Students not only gain knowledge by meeting European business professionals in their countries, but they will grow from personal experiences, which are just as important.
AiB Contact: Mats Liedhegener (Senior Academic Manager) – ml@aib-bonn.org

More information

Courses: 

Introduction Course – taught by US faculty
Lecture Series Business in Europe – taught by guest speakers in the field
 

Academic Extended Study Tours:

2 days Brussels, Belgium and Maastricht

 

Academic Regional Study Tours:

Multiple academic one-day study tours to regional locations such as Leverkusen and Frankfurt.

 

Cultural & Social Activities:  

Intercultural Workshops, AIB Charity Day and Bonn Marathon in the spring, visits of historically important sites and museums, castles and cathedrals

 

Accommodation:

Hostels and Hotels