Summer Program
AiB TAMU Sport Business in Europe
Term: Summer II
In Cooperation with: Texas A&M University (TAMU) & Institute for Education and Social Innovation (ibugi)
The AiB Sports Business in Europe summer program was created for bachelor and master students of Sport Management. It exposes the students to the business of sports, as practiced in Europe. Discussed topics include marketing, sponsorship, legal issues, finance, media, globalization, international negotiations, “sport-for-all,” and more. Over the course of the program students will gain an understanding for the manner in which sport organizations, athletic federations and corporations manage their operations to create successful business entities and contrast these findings with their previous knowledge of US sports operations.
AiB Contact: Janette Yamanian (Senior Academic Manager) – jy@aib-bonn.org